Fresh off its stunning "Paranormal Activity" success -- a $15,000 thriller that has grossed more than $107 million in its domestic release with little paid advertising -- Paramount Pictures is set to launch a new production business for movies budgeted at less than $100,000.
The as-yet-unnamed division plans to finance as many as 20 "micro-budget" movies annually starting in 2010, according to people familiar with the studio's plans who spoke on condition of anonymity because the formal announcement has not been made. A current Paramount executive will run the business, but the selection has not yet been revealed publicly. Funds for the movies -- no more than $2 million total annually -- will be part of Paramount's existing production budget. The division does not plan to acquire completed movies at film festivals and markets.
Rumors of this new "micro-budget" division at Paramount went around a couple of weeks ago, but I still don't understand how under-$100k movies get made at a studio. Hopefully John Horn will elaborate next time he appears on "The Business" with Kim Masters (the KCRW radio show that you should be downloading from KCRW.com or iTunes if you're not already).
Thoughts?
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